Steve May has created the characters for print and online illustrations and animations for this year’s summer reading challenge – STORY LAB – for The Reading Agency, who’s aim is to to get everyone reading.

The Campaign, launched on 14th July has wide press and TV coverage and is featured in libraries this summer encouraging kids to read 6 books over the summer holidays. ¬†Here’s a screen shot from Blue Peter.

On the website you’ll see Steve’s animated trailer explaining all the details of how to sign up.

With the campaign launching on Twitter with…

Support libraries. #summerreadingchallenge starts today Рjoin your kids up for free reading fun http://bit.ly/LrGmbx.

Broze, Silver & Gold challenges

StoryLab poster